Although the way to your dog’s heart is through his stomach (and spending time with you!), there’s a good chance it’s also through his ears. How come nearly all dogs adore ear rubs? It’s the undivided attention and gentle touch they receive, and it’s all of the nerves present in a dog’s ears. A dog’s ears are sensitive to the touch because they contain a network of nerve branches, and the nerves send impulses throughout the body. And when you rub your dog’s ears, endorphins are released and relax and calm your dog. Even better, studies show people benefit just the same, simply the act of petting a dog releases human endorphins as well.