Traditionally an occasion to wear a costume and live the fantasy of being a superhero, monster or pop-culture icon, Halloween is increasingly a time to put on the dog. Or put one on the dog.
The National Retail Federation says Americans will spend $330 million on pet costumes this year. While that’s only a small part of the total $6.9 billion consumers will shell out for candy, costumes and decor, the category is popular and growing, say retailers and pet owners.
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